Over a one-year period, Influence Consulting helped generate sympathetic media coverage of transgender people and the challenges they face living in a state without civil rights protections. The campaign was launched to support passage of the Transgender Equal Rights Bill and focused on influencing legislators. We helped place more than 100 news pieces and 25 favorable opinion pieces. The bill was passed by the state legislature in November 2011 and signed into law by Gov. Deval Patrick on November 23, 2011.
Campaign planning, message development, public relations, content creation